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Quality Coffee Milling -- Green Coffee Beans, Hand-Picked and Processed from Arabica Coffee Cherries
Because we have long-term relationships with our farmers and actually import ourselves, we also have good control over the quality standards used during the coffee cherry processing and milling. We will not work with poorly run processing mills.

drying_patio The ripe, red cherry of Arabica trees are harvested by hand, so only the ripest, highest quality beans are processed. Indeed, since coffee trees have cherries that are in various stages of development, this is the only way to insure consistency and quality.

After harvesting, the coffee beans (actually the seeds of the cherry) are processed to remove them from the cherries. This is either done by a "dry" method shown here (where coffee is dried on large concrete drying "patios") or by a "wet" method at a factory.
sorting coffee
After being separated from the pulp of the coffee cherry, the two halves of coffee seed, called "beans," are then sorted both by machine and by hand. This sorting process removes imperfections and separates the beans into grades.

Unroasted but processed coffee is called “green coffee,” and it is in this form that the coffee is exported from the origin countries in 60 or 70 pound burlap bags. Green coffee beans can be stored in warehouses for about a year before losing the top end flavors.

Next comes roasting! When coffee is roasted, its lifespan will decrease especially when exposed to air. This is why the roaster must be close to the consumer and package the coffee as quickly as possible.

 
 
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Testimonials
I have to be up at the crack of dawn to call clients in the United Kingdom for film projects. I rely on a 50/50 mix of 50% Decaf Gourmet Blend and 50% Columbian Supreme to start my day and get me going at the early hours, and the 50% decaf helps ensure that I don't get too wound up throughout the rest of the day!

Thanks, Rogers Family, for making one of the finest cups of coffees I can brew at home.
Andrew Galli
(Galli Film Studios, LLC)

Dear Rogers Family and Costco members who cannot find SFB coffee in their store.

Without question, the SFB roasts are the best coffees for the absolute best prices..bar none...At $11.69 for a 3pd bag of Fr.roast and $13.99 for the Rainforest Blend, any coffee enthusiast will be pleased with taste/value..
May I suggest that Costco members fill out the comment cards as much as possible and deposit them in the box at their stores. Being a Costco employee for the last 8plus yrs., I know that each store manager reads every comment. The more you write, the better your chances are of seeing SFB roast on the shelves.
JayG
Jay Greenspan
(Costco Albany OR store 682)

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Copyright © 2005-2010 Rogers Gourmet Coffee & Tea Market
Main Corporate Office: 1731 Aviation Blvd., Lincoln CA 95648
Regional Sales Office: 1933 Davis Street, Suite 308, San Leandro, CA 94577
To contact Customer Service, call 1-800-829-1300,
fax: 916-543-0493 or email us at rogers_service@rogersfamilyco.com