Unopened bags will keep for about one year. Once the bag's seal has been broken, flavor loss starts. Once you open the bag, you should keep your coffee inside a reasonably cool, dark cupboard closed with a bag clip. Or pour it into an airtight container. Refrigerating or freezing opened (or unopened) coffee does not extend its shelf life. In fact, it might actually result in freezer-burn of the beans.
Coffee is perishable
The lifespan of a newly opened bag of coffee is about the same as a fresh loaf of bread. If left exposed to air, coffee will become stale after only a few days. This is particularly true of ground coffee since so much more of a ground-up bean's surface area is exposed to flavor-robbing air.
Ideally, coffee should be removed from an oxygen environment immediately after roasting. But there is a problem: fresh-roasted coffee lets off a delicious smelling gas for several days after roasting, but this "gassing off" is powerful enough to burst any package containing the coffee.
It's all in the packaging
Historically, roasters would let the coffee "gas off" for several days, or would poke holes in the packages to prevent the bags from exploding. Both of these practices allowed coffee to start going stale.
Our fresh-roasted, coffee beans go straight from the roaster into a vacuum packaging and/or a nitrogen-flushing machine. This removes the oxygen from the freshly roasted beans. On the front of these bags is a built-in, special one-way valve. As the coffee emits gasses, they escape through this valve but no air can get back into the package. This keeps the coffee absolutely fresh until the bag is opened.
Rogers Coffee is fresh when you get it
Our vacuum packing and oneway valve process is by far the best way to keep coffee fresh and yields better results than any other packaging method, including nitrogen flushes. However, in order to use a valved bag to its greatest potential, it is necessary to practice strict oversight. While some roasters let freshly roasted coffee sit around in bins before packaging, as soon as roasted coffee is cool enough, we immediately fill and seal valved bags. We're proud to have designed and developed several kinds of vacuum/valve bags.
Serve coffee fresh and hot
Serve brewed coffee within 30 minutes or store it in a "thermal" or insulated carafe. Coffee will remain fresh and tasty in this kind of container for 45 – 60 minutes. Coffee that has been left exposed to air or left on a hot burner deteriorates rapidly. There is no purpose in re-pouring or re-perking brewed coffee through spent grounds. Any desirable flavor elements have already been extracted. Only bitter oils remain. Re-heating brewed coffee - even in a microwave - breaks down coffee's many delicate components, leaving only a warm beverage with a poor flavor.
Read more about How To Brew Coffee here.
SOME OF OUR COFFEE AND TEA BRANDS
San Francisco Bay Coffee comes in a wide variety ranging from our OneCup single-serve coffee to 3-lb. value bags.
Organic Coffee Company consists of 100% organic and shade-grown Arabica beans. Available in a wide variety of flavors and roasts.
Specifically designed and packaged for premium gourmet coffee stores in an abundant of flavors and roasts.
Fantastic sustainable coffees conveniently ground and packaged to help you get out the door FAST!
100% Star-K certified kosher coffee. Roasted coffee beans to their full flavor like it used to be in the old city.
A splendid line of flavored black teas, herbal teas, Indian Assam teas, Ceylon teas, Green tea and even instant tea.
My mother-in-law got me hooked on your San Francisco Bay coffee. I am a stay at home mother of five busy children. I love my job and don't want to go to town for a real one. I am always looking for the best way to spend a dollar. I thought whole bean coffee was only something I'd enjoy at her house. After some fast figuring I realized ordering several bags at a time from you was not much different than ground coffee at the local store. Your coffee is worth every penny. Keep up the good work.
You guys ROCK! My fav coffee of all time is your French Roast but I have had to fill all my little reusable k-cups cups with the loose coffee and then wash them. Problem solved and very environmentally sensitive. Thank-you for such an innovative and wonderful product. You are still the official coffee of Waiterock Kennels!
The Rogers Family Company has been in business since 1979 and is one of the nation's few remaining family owned, gourmet coffee roasters. Jon and Barbara's four children play an integral role in the ongoing success of the business.