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How to Brew Coffee

how to brew coffee

How to Make the Best Tasting Coffee

  • To make a great cup of coffee, start with a ratio of two tablespoons of ground coffee per 6 ounces of water and adjust to your taste. Use the best possible water available. Tap water should be free of any strange flavors, odors or textures. If it is not, then use filtered or bottled water. Avoid distilled or softened water since some minerals are essential to coffee flavor. Tap water should be cold and allowed to run for a few seconds to aerate it before it goes into a maker or water kettle.

  • Water should be heated to just below boiling (200 degrees F.). For drip brewers, the brew cycle should be completed in 4-6 minutes. Other good methods are the "French Press" and "Vacuum pot" which brew in about 4 minutes. Avoid percolators and electric pots with brew cycles that take longer than 6 minutes. These will over-extract the coffee and cause bitterness.

  • Serve brewed coffee within 30 minutes or store it in a "thermal" or insulated carafe. Coffee will remain fresh and tasty in this kind of container for 45 – 60 minutes. Coffee that has been left exposed to air or left on a hot burner deteriorates rapidly. To keep coffee warm, "prime" a thermal carafe by pre-filling it with hot water ahead of time, then emptying it of the warming water and filling it with the freshly made coffee. This method also works to warm up cold ceramic mugs.

  • There is no purpose in re-pouring or re-perking brewed coffee through spent grounds. Any desirable flavor elements have already been extracted. Only bitter oils remain.

  • Re-heating brewed coffee - even in a microwave - breaks down coffee's many delicate components, leaving only a warm beverage with a poor flavor.

How should large pots of coffee be brewed?
A critical first step before using any large coffee makers and/or urns is cleaning. They must be thoroughly washed out and rinsed after each use. Without proper cleaning, coffee sediments and oils settle on their inside surfaces. With exposure to air these leftovers grow stale. In time, this built-up material will produce bitter, unpleasant tasting coffee.

  • When you prepare a batch of coffee, carefully measure both the coffee and the water. Each 2.5 oz. "pillow pack" package will make 12 cups of coffee. Use two packages for a 24-cup maker. Use a 12-oz. bag for a 60-cup maker. It is fine to measure out cold water into the pot the evening before coffee is to be served. But for the best flavor, open and pour ground coffee into the maker's basket just before brewing. Avoid percolators with brew cycles longer than 6 minutes since they will over-extract the coffee and cause bitterness.

  • Any unused ground coffee should be stored in an airtight container. But for the best results, only open the amount needed each week. For offices, we recommend the purchase of sealed pillow-packs that will stay fresh for six months until they are opened. The less time coffee is exposed to air before brewing, the better tasting the coffee will be.



How to Brew Tea...

For loose tea, use about 3 grams (approximately 1 rounded teaspoon) of dry leaves for every 6 ounces of water. However, since the weight of teas can vary widely, you may want to add more tea for lighter varietals such as oolongs and white teas.

As with coffee, always start with fresh, clean, cold water. Bring water prepared for Black, Dark Oolong, and Herbal teas to a rolling boil as these are best prepared with boiling water. Green teas, on the other hand, are better prepared with water brought to approximately 170-180º F, since boiling water will cook the leaves and ruin the flavor. If you do not have a thermometer, this temperature is approximately the point when bubbles begin to rise.

Steep for the proper length of time. The smaller the leaf size, the faster a tea infuses. In general, green teas should infuse for a shorter amount of time in order to avoid over cooking, whereas darker and herbal teas should steep a bit longer.



Testimonials

I want to express my deep appreciation for the pleasure that your SF French Roast brings into our home. I take great satisfaction in opening every new 3lb bags to get the blast of the anticipated aroma. My wife and I have enjoyed your families coffee for several years and prefer it over all others. We've tried many but, are completely satisfied with the blend and deep roast specs associated with your product. I live in the Seattle/Tacoma area and have been asked many times in my business travels whether I drink Starbucks or Seattles Best or Tully's exclusively. I always mention how much I prefer the quality and value of the San Fransico Bay coffee to others brands mentioned. They are always suprised. I also appreciate the Rogers family involvement to the philosophy of care of other peoples of the world. The concerns of enviromental stewardship are also appreciated. I will consider donating to the targeted fund groups on the websight as I investigate them. Again, Thanks you for the best coffee that we continue to enjoy everyday. Peace be to you all, Mike Swenson Tacoma, WA P.S. We purchase your product from COSTCO
Mike Swenson
I was disappointed when I could not find the coffee that I usually buy while shopping at Costco. Being from northern California I gave in and bought your coffee and absolutely enjoy it. It is excellent. Thank you. By the way my maiden name is Rogers which I find very interesting.
Mrs. Ring
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THE ROGERS FAMILY

The Rogers Family Company has been in business since 1979 and is one of the nation's few remaining family owned, gourmet coffee roasters. Jon and Barbara's four children play an integral role in the ongoing success of the business.