Home  |   My Account  |   Contact Us


View Cart | Cart is empty  

From Seed to Cup

A Coffee Bean's Journey

coffee region landscapeThe journey of a coffee bean from seed to cup is a long adventurous one! It begins high in the mountains of tropical countries like Mexico, Costa Rica, Ethiopia, Sumatra (pictured), or even America where coffee grows in Hawaii.

coffee flower

There are two basic types of coffee trees: Arabicas and Robustas. Robustas are hardy, high-yielding trees that grow at lower elevations in the tropics like Brazil and Vietnam. They yield low-quality coffee with a harsh astringent taste. We don't buy Robustas. We do, on the other hand, buy (and grow) Arabica coffee. These are delicate trees that yield top-quality coffee. They're grown in high elevations, usually above 3,000 feet, but best in altitudes of 5000 to 6000 feet! This makes the journey to the best coffee farms on muddy, steep, treacherous roads an adventure in itself.

Each coffee bean begins as a beautiful white flower. Then, the flower gives way to a green fruit, and then finally a ripe, red cherry. We harvest the cherries by hand, so only the ripest, highest quality beans are processed. Indeed, since coffee cherries grow in various stages of development, this is the only way to ensure consistency and quality.

After harvesting, the coffee beans (actually the seeds of the cherry) are processed to remove them from the cherries. This is either done by a "dry" method where coffee is dried out on large concrete drying "patios" or by a "wet" method at a factory (shown).

coffee processing

Because we have long-term relationships with our farmers and actually import coffee directly from growers, we also have good control over the quality standards used during the coffee cherry processing and milling. We will not work with poorly run processing mills.

coffee processing

After being separated from the pulp of the coffee cherry, the two halves of coffee seed, called "beans," are then sorted both by machine and by hand. This sorting process removes imperfections and separates the beans into grades. For example, in Colombia, the top 3 grades are Supremo, Excelso, and Milds.

Unroasted but processed coffee is called “green coffee,” and it's in this form that it's exported from the origin countries in 60 or 70 pound burlap bags. Green coffee beans can be stored in warehouses for about a year before losing the top end flavors.

green coffee export

Next comes roasting! When coffee is roasted, its lifespan will decrease especially when exposed to air. This is why the roaster must be close to the consumer and package the coffee as quickly as possible.

gourmet coffee roasting

The last, but possibly the most important step we take to control coffee quality is to package the coffee quickly after roasting so that it doesn't go stale from exposure to oxygen. Our coffee is sealed away from the harmful effects of the air within minutes of roasting, whereas most coffee roasters let their coffee "gas-off" over a period of hours (or sometimes days) before packaging it. We usually have less than one percent oxygen in our packages, with the natural gassing-off process occurring through the one-way valve packaging that lets gasses out, but locks freshness in.

From this point on, the quality of the coffee you drink is up to you! How you store, grind, and brew your coffee can make your coffee taste really good or really bad! Read our tips on storing, grinding and brewing coffee.

how to store coffeegourmet coffee brewing gourmet coffee


Testimonials

I used to be able to drink your fabulous French Roast at work by the pot. Unfortunately, I shared, word spread, and now my pot is always empty. So much for your great coffee and my generousity! (At least when I'm at home, it's ALL MINE!)
Temple
My wife and I LOVE the SF Bay coffee that we normally buy at our Tucson Costco. It has not been available for about a month an a half now and we had to buy another brand. YUCK we're taking this stuff back. Please bring it back!
J Windes
View All Testimonials Write Your Own Testimonial

SHOP BY BRAND

San Francisco Bay
Organic Coffee Co.
Black Mountain Gold
Fairwinds
Café Jerusalem
Pleasant Hill Farms
East India Tea
Organic Tea Company


SHOP BY CATEGORY

Gourmet Coffee Blends
Organic Coffees
Decaf Coffee & Flavored Coffee
OneCup Single Servings
Teas
Accessories, Mugs, and More

INFORMATION

FAQs
Testimonials
Shipping Policy
Manage Coffee Club
Privacy Statement
Terms and Conditions
Reorder - Recaffeinate
Where to Buy
Wholesale
Earn and Redeem Points
Refer a Friend – Get Points
Free Coffee for Soldiers
Java Perks Coffee Club
Online Gift Certificates
Address Book
Earn Loyalty Points

ABOUT COFFEE

Coffee History
From Seed to Cup
Fair Trade Coffee
Direct Trade Coffee
Organic Coffee
Shade Grown Coffee
Decaffeination Process
Flavored Coffee
Kosher Coffee
How to Brew Coffee
How to Store Coffee
Coffee and Health
How to Cup Coffee

STAY INFORMED

Get Our Newsletter
Get Our RSS Blog Feed

ROGERS FAMILY CO.

Our Story
Fair Direct Trade
Our Own Coffee Farms
Shade Grown Coffee
Satisfaction Guaranteed


CONTACT US

800-829-1300
or online via one of these methods

THE ROGERS FAMILY

The Rogers Family Company has been in business since 1979 and is one of the nation's few remaining family owned, gourmet coffee roasters. Jon and Barbara's four children play an integral role in the ongoing success of the business.