Welcome from the Rogers Family Company Coffee Roasters
Grown for Good!
We are Jon, Barbara, Jim, Lisa, John, Pete, and Kirsten Rogers - the family
behind Rogers Family Company coffee roasting company - established in 1979.
We stand for premium,
sustainable, fair and direct trade coffee and tea at prices you'll love! We like to say our products are grown for good. Why? We've helped thousands of folks around the world through our Community Aid Program, restored thousands of acres of rainforest by farming only with shade grown farms, and planted our own coffee on our own organic farms! You'll know it's Grown for Good when you enjoy a delicious cup of coffee or tea as well!
Over the past 32 years, we've learned a thing or two about how to make great coffee and tea. We supply the smallest corner coffee shops to the largest grocery chains in the country with exquisite, wholesale roasted coffee, and we also have our own brands. From the early days when we sometimes had to store pallets of coffee on the sidewalk of a busy San Francisco street during the day (and pray it wouldn’t rain), we now roast about 30 million pounds of coffee every year!
We are a privately held, 100% family--owned and operated company, and our reputation reflects on us as a family. For us, your satisfaction is our top priority, and we stand firmly behind the quality of all of our products. If you're not happy with any product for any reason, please contact us either through our Contact Us form or on the phone at 800-829-1300 and we'll send you a new bag or refund your money - no questions asked.
With any Rogers Family gourmet coffee brand,
you’ll enjoy a premium cup of coffee perfected over 3 decades.
We're experts in coffee agriculture and roasting but we're also great friends with our partner
farmers. It starts by exploring the most remote mountainous coffee regions to find the world's best coffee farms. Then we sit down and talk with the farmers and
workers and develop long-term partnerships and foster friendships with them. We
jointly develop a long-term plan to maintain and improve upon the quality of their coffee
crop year after year while also focusing on environmental and social
responsibility on their farms.
Our coffee is strictly premium, Arabica beans grown at high altitudes of 3000 ft. or higher. All of our coffee is also 100% shade grown under a canopy of native trees. High-altitude, shade-grown coffee makes a more complex and delicious cup of coffee.
Our coffee is picked by hand so that only the ripest, red cherry is harvested. It's then processed with techniques that result in the highest quality coffee bean.
Our first roaster was trained by Alfred
Peet who founded Peet’s Coffee. From him, we learned the nuances and artistry
to coax the maximum flavor from each unique coffee and blend. Since
then, we have spent over 30 years perfecting and improving upon this
technique. Every day we marry this experience and state-of-the-art technology into an art form to produce not only the very best possible flavor profile from each coffee, but to do it consistently every time.
We do everything
we can to keep overhead costs low and pass those savings on to you. Whether it’s
growing and importing our own coffee, keeping marketing costs down, or even keeping the lights off in unoccupied parts
of our warehouse, we’re saving money and passing the savings on to you.
We also don’t mark up our coffee like some roasters. Our mission is
to provide you with the world's best coffee at the best price while improving the quality of life and
environment on our partner farms.
Importing coffee directly - and bypassing brokers - is a significant, complicated step in our business, and most roasters outsource the entire import process to a coffee importer. That's because managing huge containers of coffee beans and shipping them from farms around the world to the U.S. is not for the faint of heart. Doing this ourselves allows us to cut costs and pass those savings on to you.
Almost all of our coffee comes in 12 ounce and 2
pound sizes, so once you try a coffee and love it in the 12 ounce size, you can
order the 2 pound bag and save money! You can save even more money through our
Super Saver 3 pound San Francisco Bay brand bags or even our 5 pound
Pleasant Hill Farms ground coffee. We designed this brand for restaurants, but
it’s a great deal for individuals as well.
Social and environmental responsibility on the farms
is one of our highest priorities.
We know that the highest quality coffee and tea
comes from farmers who are committed to the highest quality in every aspect of their operation - from growing sustainable growing techniques to the health and welfare of workers. We buy only from farms which work with us to ensure workers are treated fairly and nature is protected.
All of our 100% Arabica
coffee is shade-grown on high altitude farms over 3000 feet elevation. These farms employ
a bio-diverse natural cover of shade trees to develop the beans slowly – and give
them more character and depth compared to full-sun, "monoculture" coffee farms. This
shade grown farming also provides habitat to animals and birds
and helps restore the ecosystems including local water supplies. We
are committed to organic farming as well, and we’ve perfected
innovative techniques to turn coffee pulp waste into organic fertilizer using
vermiculture (worm composting)! We’re spreading that technology to organic
farms (and even non-organic ones) throughout the world.
We do something else differently too - we
grow quite a bit of our own organic coffee. Ask your local coffee roaster if they grow their own and they’ll
look at you funny! He'll know the best coffee only grows on the high altitude slopes of mountains in tropical countries like Costa Rica, Sumatra, and Ethiopia. So growing coffee is a big commitment – and one that we
made 15 years ago when we purchased our first farm, "Santa Barbara" in Panama. Today we have six organic (or organic in progress) farms in Mexico and Panama. Per an audit we commissioned in 2007, our farms' mixed native and coffee trees
sequester more carbon than the company produces. That makes us a carbon negative company. Learn more about how we have no carbon
footprint.
Read more about our sustainable coffee farming:
The Rogers Family's Own Organic Coffee Farms
Shade Grown Coffee
Fair Direct Trade and Our Community Aid Program
Worm Farming for Organic Fertilizer
Our Negative Carbon Footprint
Bio Gas on our Coffee Farms
Organic Coffee
"Fair direct trade” means that all our coffee is purchased directly from farmers we know personally at prices that will sustain both a high quality of life for the farmer, coop members, and for workers on the farms far into the future. Whether the farmer is a member of a coop or owns his own farm, we personally know all our farmers and are likely to sit down to dinner with their families! The long-term relationships we build are a win-win for the farmers and for our company, and we truly look forward to the day when our children are partners with theirs in the coffee business.
In addition to trading fairly and directly, we also spend upwards of $1 million a year through our non-profit organization called "Community Aid" to build schools, health clinics, worker housing and much more in coffee communities around the world.
The "Direct Trade" process means that all of our coffee is direct, farm-to-cup coffee. This is nothing new to us, but many new, high-end coffee roasters are advertising their coffee as "direct trade" farm-to-cup coffee and charging high prices for it. We choose to blend our coffees, rather than sell by their single-farm estate name. But the underlying coffees are premium, directly traded, farm-to-cup coffees. You'll taste the difference in quality that such a direct and long-term approach to coffee sourcing provides.
It is a lot of work to travel around the
world, understand the farmers’ needs and costs of production, pay them a fairer
than the so-called "fair trade" price, and ensure
the worker community supporting the farm is happy and healthy. But we
wouldn’t do it any other way.
Read more about Fair Direct Trade & Community Aid here.
